Seven years ago we bought a natural latex mattress with a phenomenal topper at Ergo in Southern Ca. It was a great bed ... until the wool topper started to wear out. I noticed I was (for years!) increasingly not sleeping well. We then moved to Connecticut and toyed with buying a new topper to replace the old. It would have been nearly $1000.
THEN we started shopping. We tried a natural latex bed from another local manufacturer, but couldn't get it just right. We shopped around at higher end stores and got close to going the Kluft route, but after going the alternative route with the latex -- it just didn't feel right. (at the time we were in the $3,000 to $6000 category.)
THEN... on a lark we stumbled into the Sleep Etc store in Stamford. Paul the manager showed us what he had. Nothing seemed to interest us.
THEN... he suggested we try the Carpe Diem, which were WAY out of our price range. (Turns out they're the national distributor.)
We have never looked back. I realize buying a bed is highly personal. Some people like foam, latex and/or air. We bought the Carpe Diem and at the age of 59 I can tell you that for the past three months (enough time to know!) my wife and I have never slept better. This is, without a doubt, THE BEST bed I have ever slept in. Period. Nothing comes close.
Best part: I'm sleeping through the night again! It sounds totally corny and promotinal, but it's true. I have not slept this well in years. Very little tossing and turning. Somehow they removed all levels of pressure. I justified the price by reminding myself i spend 6-7 hours a night in the bed and it'll likely be the last bed I ever buy. I'll have to replace the topper, but ... it's the quality of sleep that counts. The worst part about this bed: I hate to get out of it in the morning.
I'm not in any way associated with Sleep Etc. or Carpe Diem. I'm just a guy who has shopped for beds for years. I consider myself an educated mattress shopper. Like many of you (us) we experienced failures with traditional beds as the qaulity started to deteriorate. (One too many Sterns & Fosters!)
We're so sold on this bed that we recently replaced an older traditional bed in our guest room with ... a Carpe Diem from Sleep Etc. Just couldn't bring ourselves to buy anything else. Lots of money, but worth it.
My prediction is that Carpe Diem and premium beds, in general, will increasingly capture a larger chunk of the bedding market, mostly by world-of-mouth.